They require a little bit of coding, in my experience too much for people without coding experience. You can find several templates on the web if you look for them. There is another possibility, which is to create a Sheets and arm it with Apps Script. There are probably half a dozen allowed marketing tools in the network that will reliably do what the article stated in the beginning. Your internal communications team or your marketing team have (expensive) professional tools at their disposal. Be aware that there are limits for this, too. It't just a means of sending many emails. You will not be able to pull something together from one day to the next.Įmailing a group is usually okay - especially if the people you are emailing have opted into that group, or if the group is maintained by your IT and you have their approval.Įmailing a group will, of course, not have any tracking or personalization capabilities. Consider anything - anything long-running, that is.Unsolicited bulk email is near certain to go to trash. Probably not what people want to hear, but: Think before you mail. Email infrastructure is serious business and not for amateurs. Efforts relying on email to get the word out have already failed.Ģ. As will every email networking engineer.ġ. They are mostly concerned with getting something quick and for free, and every communications team will join me in facepalming. Unfortunately, most people who insist on using Gmail for Mail Merge want to do one-off mailings and are not really concerned with the impacts it has. Your mass email may cripple your client's infrastructure - back to your company's reputation. And spamming is considered endangering the infrastructure, which can have very serious consequences.Īlso, your company may have a lot of resources, but your clients may not. These systems are robust, but any system can break. On top of whatever Gmail does, your company may scan email, retain it and do a whole lot of other things to keep you safe. You may damage your infrastructureĪ lot happens when you sent an email. Not only clients talk, their email systems talk, too. Second, sending enough spam messages may cause your legitimate emails going to people's spam folders. You may have to apologize to your clients. in more than one way: First, when your mass mailing is considered spam, that may harm your reputation in the market. Google aggressively defends its infrastructure against perceived spammers and will lock your account for extended periods of time if necessary. What happens if you used Gmail for mass mailing Your account will get lockedīam! like that. Sending email with special features, such as AMP mail.Hiding the sender of the email (don't confuse with send by group, which is perfectly legitimate). Sending emails with tracking features, so you know when they have been opened.Sending emails with differing content ("Dear Holger, good morning to you!").Sending massive amounts of emails (from dozens to tens of thousands).When talking about "Mail merge", I intentionally mix up several features: We feel your pain - this article is here to help you. There is always the overanxious event organizer or somebody who mistakes a change management campaign for "oh - just write an email". Here is some background information why and some alternative ideas of what you can do - because nobody wants to send a quadrillion emails. The first question for people onboarding into the world of G Suite ( welcome by the way!) is often "sooo, how can I send a quadrillion emails for free?".
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